According to Statistica.com “the global OOH (out-of-home advertising) market has reached a staggering amount of $25.78 billion in 2021 and “the market is expected to reach $33.54 billion in 2025 at a CAGR of 6.8%” as stated by Business Wire, in “Out-of-Home Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030.”
The OOH market is extremely competitive and no wonder that with so many options out there, it’s a real challenge to find the perfect mix of solutions that will put the spotlights on your product, for a truly enhanced customer experience. From mash banners billboards, led displays or kiosks, options are limitless when it comes to showcasing the latest in-store promotion, the launch of a blockbuster movie, the newest car model and the examples can go on.
People’s attention span has nowadays decreased from 12 seconds to 8 seconds thanks to the rise of digital and the emancipation of the digital consumers interacting with digital ads. In a world, profoundly digital what exactly can make an OOH solution distinguishable and successful? Let’s analyze some of the key factors that can contribute to success:
Withstanding environmental factors
Signage solutions located outdoors will be exposed to different weather conditions (rain, extreme heat, low temperatures) and other corrosive influences such as traffic or pollution. A good signage solution needs to be properly sealed, be fully weatherproof, and equipped with UV protection. Ideally, it should have no issues displaying bright and crisp content when temperatures go below freezing or when exposed to direct sunlight, when temperatures go above 30 degrees.
Security features
A signage solution exposed outside can be subjected to tampering and vandalism. To make sure damage is avoided, an outdoor signage solution should be built with anti-tampering and security features and in some cases, even extra compression locks. Better safe than sorry, right?
Resistance and shock-proof attributes
A signage solution should stand the test of time: before investing, make sure it was built with long-lasting durability in mind. Otherwise, any shaking or scratching could damage the quality of the showcased content.
Customization as a game-changer
When choosing an outdoor signage solution for your business, customization should play a key role in decision-making which solution you chase. Don’t go for standard unless the situation requires it – ask for customization, based on your business’s specifics, and last but not least, based on what you want to accomplish with it. Your business is unique and so should be the signage solution you opt for.
Outdoor signage just got better
Don’t just take a leap of faith. Choose smart. Deltatel together with its technology partner, Inter@ct Kiosks brings state-of-the-art signage solutions, perfect for the outdoors, to properly promote your business or provide 24/7 access to public and business services. From stores to theaters, malls, showrooms, sports, and entertainment venues, we got your business covered. We can adjust to any required technical specification and demanding business need. Check out our Outdoor Smart Kiosks OR reach us out at iotsales@deltatelgroup.com for more details.
